Building a Lead Generation Machine
Creating an automated system that generated 500+ qualified leads per month for a B2B service provider.
The Challenge
A B2B consultancy firm relied heavily on manual outreach and referrals for new business, which was not scalable. They needed a predictable system for generating high-quality leads.
Our Solution
We built an end-to-end lead generation and nurturing funnel. This involved creating valuable content (eBooks, webinars), running targeted LinkedIn and Google ad campaigns to promote it, and developing an automated email nurturing sequence to qualify leads before handing them off to the sales team.
The Results
The system consistently generates over 500 qualified leads per month. The sales team reported a 4x increase in their pipeline and a 25% shorter sales cycle, as leads were better educated and pre-qualified.