SaaS Customer Onboarding Automation
Automating the customer journey for a SaaS company, resulting in a 50% reduction in churn.
The Challenge
A growing SaaS business faced high customer churn rates, primarily due to a complex and manual onboarding process. New users were often overwhelmed and failed to realize the product's full value.
Our Solution
We designed and implemented a fully automated onboarding sequence. This included personalized welcome emails, in-app guided tours triggered by user behavior, and proactive support messages. We integrated their CRM, email platform, and product analytics to create a seamless flow.
The Results
The new automated onboarding process reduced the time-to-value for new customers by 70%. This led to a 50% decrease in first-month churn and a significant increase in user engagement and feature adoption.